Design Process

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Designers are visual problem solvers, able to innovate more strategically through systematic methods.

Delighted users love interacting with your company, love your products, and love coming back!

Getting users to "feel the love" is thought and task intensive. Good intentions alone won't get them there. Understanding users is key to product success. This is acheived by well-planned discovery, design, development, and validation.

Thinking outside the box to establish order amidst chaos, designers are able to develop usable products from abstract ideas. It's all about rearranging how we think about approaching problems - using an iterative process of questioning and acquiring knowledge, redefining the problem, and finding alternative solutions. By analyzing how users interact with products, we can make better products!

The design process involves a deeper dig and a wide variety of perspectives to find ways to improve user experience.

A lot of gray areas can contribute to design problems. Design Thinking helps us challenge assumptions, use our imaginations, ask the right questions, and think outside of the box.