People-Friendly Design

Always on the lookout for knowledge and inspiration that leads to the best design and aids the endless pursuit of value in digital media.

When it comes to the aesthetics of a product, the small, inconspicuous details play a significant part in eliciting response and behavior to suit the product's purpose.

Combining those details with an understanding of what users want to do leads to creation of good design flow. This makes for a useful information architecture in the finished product.